Overlapping communication logic for globalizing public diplomacy: the case of Jordan

Abstract

This paper explored how Jordan used overlapping communication logic to enhance its global public diplomacy. Few studies have examined Jordan's public diplomacy, so this research presents vital information about Jordan's diplomacy nationally, regionally, and internationally. Because of the dynamic cultures, values, and norms brought about by globalization, nations need to use effective communication strategies to promote public diplomacy. In this case, the public referred to both the domestic and foreign public. The three main communication logics explored were individual, relational, and holistic logic. The research adopted a qualitative systematic literature review, and a sample of ten articles was obtained from Google Scholar and Z-Library. The study found that Jordan has used overlapping communication logic to enhance its public diplomacy domestically, in the Middle East, and globally on different occasions. The limitation of this research was its small sample size. Comprehensive quantitative analysis research is recommended to learn how satisfied Jordanians are with their country's public diplomacy.