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Overlapping communication logic for globalizing public diplomacy: the case of Jordan
[journal article]
Abstract This paper explored how Jordan used overlapping communication logic to enhance its global public diplomacy. Few studies have examined Jordan's public diplomacy, so this research presents vital information about Jordan's diplomacy nationally, regionally, and internationally. Because of the dynamic cu... view more
This paper explored how Jordan used overlapping communication logic to enhance its global public diplomacy. Few studies have examined Jordan's public diplomacy, so this research presents vital information about Jordan's diplomacy nationally, regionally, and internationally. Because of the dynamic cultures, values, and norms brought about by globalization, nations need to use effective communication strategies to promote public diplomacy. In this case, the public referred to both the domestic and foreign public. The three main communication logics explored were individual, relational, and holistic logic. The research adopted a qualitative systematic literature review, and a sample of ten articles was obtained from Google Scholar and Z-Library. The study found that Jordan has used overlapping communication logic to enhance its public diplomacy domestically, in the Middle East, and globally on different occasions. The limitation of this research was its small sample size. Comprehensive quantitative analysis research is recommended to learn how satisfied Jordanians are with their country's public diplomacy.... view less
Keywords
Jordan; diplomacy; the public; foreign policy; communication policy
Classification
International Relations, International Politics, Foreign Affairs, Development Policy
Free Keywords
Public Diplomacy; Communication Logic
Document language
English
Publication Year
2023
Page/Pages
p. 132-143
Journal
Journal of Liberty and International Affairs, 9 (2023) 2
ISSN
1857-9760
Status
Published Version; peer reviewed