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Audience Perception of Sex for Grades in Nigeria Tertiary Institutions: A Contemporary Review of Social Media Reactions to the 2019 BBC African Eye Report By Kiki Mordi
[journal article]
Abstract Through its watchdog role, the media has given a voice to all social actors, and it has maintained an objective
stance in addressing vices that degrade public morale and supporting those that strengthen the country. The BBC
African Eye Documentary Channel has over time become a legacy medium that ... view more
Through its watchdog role, the media has given a voice to all social actors, and it has maintained an objective
stance in addressing vices that degrade public morale and supporting those that strengthen the country. The BBC
African Eye Documentary Channel has over time become a legacy medium that has continuously reflected the
realities of our time.The study relies on the frame of exemplification theory to stipulate the nature of mass media
audience judgement to the BBC African Eye Documentary about 'Sex for Grade' which the social media seems
to sustain.The study addressed the topic of "sex for grades" as presented in the 2019 BBC African Eye
documentary by Kiki Mordi on relationships between female students and male lecturers. The documentary
citation was investigated as a medium assisting in reducing the scourge of "sex for grades" in Nigerian higher
institutions using discourse analysis elicited qualitatively through an assessment of community of social media
comments sustained over time.This study revealed that commenters expressed their opinions on the BBC
broadcast on sex for grades on its social platform repositories which has a way of sustaining responses and
reactions for the social discourse.... view less
Classification
Media Contents, Content Analysis
Free Keywords
Audience; BBC African Eye; comments; lecturers; universities
Document language
English
Publication Year
2023
Page/Pages
p. 294-303
Journal
IMSU Journal of Communication Studies, 7 (2023) 1
ISSN
2682-6321
Status
Published Version; peer reviewed