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https://doi.org/10.17645/mac.v10i4.5736
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Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers
[Zeitschriftenartikel]
Abstract The article analyses the proliferation of narratives about Covid-19 as an orchestrated political event among female lifestyle influencers on Czech Instagram. As the Covid-19 pandemic turned even the most basic everyday activities into politically loaded questions, the boundaries between lifestyle, d... mehr
The article analyses the proliferation of narratives about Covid-19 as an orchestrated political event among female lifestyle influencers on Czech Instagram. As the Covid-19 pandemic turned even the most basic everyday activities into politically loaded questions, the boundaries between lifestyle, domestic, and political content posted by influencers became increasingly blurred. The article explores this process of "politicisation of the domestic" with a focus on (a) the gendered character of influencer communities on Instagram, (b) the process of authority building within the newly politicised and gendered spaces, and (c) the post-socialist socio-political context of the Czech Republic that frames current political events by symbolic references to a totalitarian past. Empirically, the article builds on data collected using digital ethnography and ethnographic content analysis of selected Czech female lifestyle influencers’ Instagram profiles.... weniger
Thesaurusschlagwörter
Tschechische Republik; Soziale Medien; Populismus; Einfluss; Werbeträger; Ethnographie; politischer Einfluss; Epidemie; geschlechtsspezifische Faktoren
Klassifikation
politische Willensbildung, politische Soziologie, politische Kultur
interaktive, elektronische Medien
Ethnologie, Kulturanthropologie, Ethnosoziologie
Medieninhalte, Aussagenforschung
Freie Schlagwörter
Covid-19; Instagram; political influencers; social media influencers
Sprache Dokument
Englisch
Publikationsjahr
2022
Seitenangabe
S. 180-190
Zeitschriftentitel
Media and Communication, 10 (2022) 4
Heftthema
Online Communities and Populism
ISSN
2183-2439
Status
Veröffentlichungsversion; begutachtet (peer reviewed)