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https://doi.org/10.37043/JURA.2010.2.1.1
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Spatial coordinates in building the brand image of regional metropolises: the case of Iaşi municipality
[Zeitschriftenartikel]
Abstract The article explores the spatial dimensions of the brand image building of the
cities / regional metropolises, with an application on Iaşi as a study case. The starting point
is represented by the results of the researches in FP7 project EuroBroadMap. Visions of
the Europe in the World, which sho... mehr
The article explores the spatial dimensions of the brand image building of the
cities / regional metropolises, with an application on Iaşi as a study case. The starting point
is represented by the results of the researches in FP7 project EuroBroadMap. Visions of
the Europe in the World, which shows that the city of Iaşi has an unfavorable position
among the preferences of the Romanian student’s questioned, which raises some
questions about its role as a regional metropolis. In order to improve its position, the city
could appeal to the territorial marketing strategies. In this direction, using the results of
some field surveys, the article studies the opportunities for structuring a brand image
depending on the spatial structure of the symbolic characteristics of Iaşi.... weniger
Thesaurusschlagwörter
Rumänien; Stadtentwicklung; Großstadt; Image; Marketing; postsozialistisches Land
Klassifikation
Raumplanung und Regionalforschung
Freie Schlagwörter
regional city; territorial marketing; city lovemark
Sprache Dokument
Englisch
Publikationsjahr
2010
Seitenangabe
S. 3-13
Zeitschriftentitel
Journal of Urban and Regional Analysis, 2 (2010) 1
ISSN
2067-4082
Status
Veröffentlichungsversion; begutachtet (peer reviewed)