dc.contributor.author | Groza, Octavian | de |
dc.contributor.author | Coudroy de Lille, Lydia | de |
dc.contributor.author | Ppaftală-Ciubotăriţa, Mădălina | de |
dc.date.accessioned | 2023-07-21T08:09:43Z | |
dc.date.available | 2023-07-21T08:09:43Z | |
dc.date.issued | 2010 | de |
dc.identifier.issn | 2067-4082 | de |
dc.identifier.uri | https://www.ssoar.info/ssoar/handle/document/87819 | |
dc.description.abstract | The article explores the spatial dimensions of the brand image building of the
cities / regional metropolises, with an application on Iaşi as a study case. The starting point
is represented by the results of the researches in FP7 project EuroBroadMap. Visions of
the Europe in the World, which shows that the city of Iaşi has an unfavorable position
among the preferences of the Romanian student’s questioned, which raises some
questions about its role as a regional metropolis. In order to improve its position, the city
could appeal to the territorial marketing strategies. In this direction, using the results of
some field surveys, the article studies the opportunities for structuring a brand image
depending on the spatial structure of the symbolic characteristics of Iaşi. | de |
dc.language | en | de |
dc.subject.ddc | Städtebau, Raumplanung, Landschaftsgestaltung | de |
dc.subject.ddc | Landscaping and area planning | en |
dc.subject.other | regional city; territorial marketing; city lovemark | de |
dc.title | Spatial coordinates in building the brand image of regional metropolises: the case of Iaşi municipality | de |
dc.description.review | begutachtet (peer reviewed) | de |
dc.description.review | peer reviewed | en |
dc.source.journal | Journal of Urban and Regional Analysis | |
dc.source.volume | 2 | de |
dc.publisher.country | ROU | de |
dc.source.issue | 1 | de |
dc.subject.classoz | Raumplanung und Regionalforschung | de |
dc.subject.classoz | Area Development Planning, Regional Research | en |
dc.subject.thesoz | Rumänien | de |
dc.subject.thesoz | Romania | en |
dc.subject.thesoz | Stadtentwicklung | de |
dc.subject.thesoz | urban development | en |
dc.subject.thesoz | Großstadt | de |
dc.subject.thesoz | large city | en |
dc.subject.thesoz | Image | de |
dc.subject.thesoz | image | en |
dc.subject.thesoz | Marketing | de |
dc.subject.thesoz | marketing | en |
dc.subject.thesoz | postsozialistisches Land | de |
dc.subject.thesoz | post-socialist country | en |
dc.rights.licence | Creative Commons - Namensnennung, Nicht-kommerz. 4.0 | de |
dc.rights.licence | Creative Commons - Attribution-NonCommercial 4.0 | en |
internal.status | formal und inhaltlich fertig erschlossen | de |
internal.identifier.thesoz | 10056959 | |
internal.identifier.thesoz | 10042244 | |
internal.identifier.thesoz | 10045971 | |
internal.identifier.thesoz | 10041743 | |
internal.identifier.thesoz | 10051656 | |
internal.identifier.thesoz | 10035023 | |
dc.type.stock | article | de |
dc.type.document | Zeitschriftenartikel | de |
dc.type.document | journal article | en |
dc.source.pageinfo | 3-13 | de |
internal.identifier.classoz | 20700 | |
internal.identifier.journal | 2707 | |
internal.identifier.document | 32 | |
internal.identifier.ddc | 710 | |
dc.identifier.doi | https://doi.org/10.37043/JURA.2010.2.1.1 | de |
dc.description.pubstatus | Veröffentlichungsversion | de |
dc.description.pubstatus | Published Version | en |
internal.identifier.licence | 32 | |
internal.identifier.pubstatus | 1 | |
internal.identifier.review | 1 | |
dc.subject.classhort | 20700 | de |
internal.pdf.valid | false | |
internal.pdf.wellformed | true | |
internal.pdf.encrypted | false | |
ssoar.urn.registration | false | de |