Spatial coordinates in building the brand image of regional metropolises: the case of Iaşi municipality

Groza, Octavian; Coudroy de Lille, Lydia; Ppaftală-Ciubotăriţa, Mădălina

[journal article]

dc.contributor.author	Groza, Octavian	de
dc.contributor.author	Coudroy de Lille, Lydia	de
dc.contributor.author	Ppaftală-Ciubotăriţa, Mădălina	de
dc.date.accessioned	2023-07-21T08:09:43Z
dc.date.available	2023-07-21T08:09:43Z
dc.date.issued	2010	de
dc.identifier.issn	2067-4082	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/87819
dc.description.abstract	The article explores the spatial dimensions of the brand image building of the cities / regional metropolises, with an application on Iaşi as a study case. The starting point is represented by the results of the researches in FP7 project EuroBroadMap. Visions of the Europe in the World, which shows that the city of Iaşi has an unfavorable position among the preferences of the Romanian student’s questioned, which raises some questions about its role as a regional metropolis. In order to improve its position, the city could appeal to the territorial marketing strategies. In this direction, using the results of some field surveys, the article studies the opportunities for structuring a brand image depending on the spatial structure of the symbolic characteristics of Iaşi.	de
dc.language	en	de
dc.subject.ddc	Städtebau, Raumplanung, Landschaftsgestaltung	de
dc.subject.ddc	Landscaping and area planning	en
dc.subject.other	regional city; territorial marketing; city lovemark	de
dc.title	Spatial coordinates in building the brand image of regional metropolises: the case of Iaşi municipality	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	Journal of Urban and Regional Analysis
dc.source.volume	2	de
dc.publisher.country	ROU	de
dc.source.issue	1	de
dc.subject.classoz	Raumplanung und Regionalforschung	de
dc.subject.classoz	Area Development Planning, Regional Research	en
dc.subject.thesoz	Rumänien	de
dc.subject.thesoz	Romania	en
dc.subject.thesoz	Stadtentwicklung	de
dc.subject.thesoz	urban development	en
dc.subject.thesoz	Großstadt	de
dc.subject.thesoz	large city	en
dc.subject.thesoz	Image	de
dc.subject.thesoz	image	en
dc.subject.thesoz	Marketing	de
dc.subject.thesoz	marketing	en
dc.subject.thesoz	postsozialistisches Land	de
dc.subject.thesoz	post-socialist country	en
dc.rights.licence	Creative Commons - Namensnennung, Nicht-kommerz. 4.0	de
dc.rights.licence	Creative Commons - Attribution-NonCommercial 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10056959
internal.identifier.thesoz	10042244
internal.identifier.thesoz	10045971
internal.identifier.thesoz	10041743
internal.identifier.thesoz	10051656
internal.identifier.thesoz	10035023
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	3-13	de
internal.identifier.classoz	20700
internal.identifier.journal	2707
internal.identifier.document	32
internal.identifier.ddc	710
dc.identifier.doi	https://doi.org/10.37043/JURA.2010.2.1.1	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	32
internal.identifier.pubstatus	1
internal.identifier.review	1
dc.subject.classhort	20700	de
internal.pdf.valid	false
internal.pdf.wellformed	true
internal.pdf.encrypted	false
ssoar.urn.registration	false	de

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Raumplanung und Regionalforschung
Area Development Planning, Regional Research

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