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Interactions between stakeholders in Lourdes: An 'Alpha' framework approach
[Zeitschriftenartikel]
Abstract Purpose: Taking Lourdes as an en example, this paper aims at understanding the relationship amongst the main tourism and events industry stakeholders. Methods: To achieve the objective of the study, data were collected through interviews of key players. The results where then filtered through the 'A... mehr
Purpose: Taking Lourdes as an en example, this paper aims at understanding the relationship amongst the main tourism and events industry stakeholders. Methods: To achieve the objective of the study, data were collected through interviews of key players. The results where then filtered through the 'Alpha' framework to theorise the interactions amongst stakeholders. Results: The study also provides a (1) typology of the ultimate alpha syndrome in the context of destination management; (2) typology of the delta syndrome. (3) Finally, the study argues that in destinations where there is an ultimate alpha hallmark event, or an ultimate alpha stakeholder, a situation quite similar to an anti-competitive market can arise. This situation is referred as ‘ultimate alpha tourism monopoly'. Implications: Based on the findings of this study, Destination Marketing Organisations need to ensure that there is a suitable synergy amongst all stakeholders involved in the tourism industry (and related sector), to avoid anti-competitive market 'ultimate alpha tourism monopoly' to arise.... weniger
Klassifikation
Wirtschaftssektoren
Freie Schlagwörter
Alpha framework; Hallmark; Destination management; Lourdes
Sprache Dokument
Englisch
Publikationsjahr
2022
Seitenangabe
S. 48-57
Zeitschriftentitel
Journal of Tourism, Heritage & Services Marketing, 8 (2022) 1
ISSN
2529-1947
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0