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A Comparison of Three Designs for List-style Open-ended Questions in Web Surveys
[journal article]
Abstract Although list-style open-ended questions generally help us gain deeper insights into respondents’ thoughts, opinions, and behaviors, the quality of responses is often compromised. We tested a dynamic and a follow-up design to motivate respondents to give higher quality responses than with a static d... view more
Although list-style open-ended questions generally help us gain deeper insights into respondents’ thoughts, opinions, and behaviors, the quality of responses is often compromised. We tested a dynamic and a follow-up design to motivate respondents to give higher quality responses than with a static design, but without overburdening them. Our results showed that a follow-up design achieved longer responses with more themes and theme areas than a static design. In contrast, the dynamic design produced the shortest answers with the fewest themes and theme areas. No differences in item nonresponse and only minor differences in additional response burden were found among the three list-style designs. Our study shows that design features and timing are crucial to clarify the desired response format and motivate respondents to give high-quality answers to list-style open-ended questions.... view less
Keywords
quality; online survey; survey; data collection method; comparison; questionnaire; response behavior; survey research; data capture
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Document language
English
Publication Year
2022
Page/Pages
p. 1-15
Journal
Field Methods (2022) OnlineFirst
DOI
https://doi.org/10.1177/1525822X221115831
ISSN
1552-3969
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution 4.0
FundingGefördert durch die Deutsche Forschungsgemeinschaft (DFG) - Projektnummer 491156185 / Funded by the German Research Foundation (DFG) - Project number 491156185