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Strengthen outcomes of insurance agent: an exploratory study in Pakistan
[journal article]
Abstract Strong relationship outcomes depend upon the combination of the relationship marketing tactics and personality traits of the customer. The proposed study will contribute to assess the relationship outcomes in insurance agent - policy holder relations in different ways; to assess the overall impact o... view more
Strong relationship outcomes depend upon the combination of the relationship marketing tactics and personality traits of the customer. The proposed study will contribute to assess the relationship outcomes in insurance agent - policy holder relations in different ways; to assess the overall impact of the relationship marketing tactics on the efforts made by the firms to retain their customers with them, the overall impact of the personality traits of the customer on the customer relationship proneness, and the combine impact of the retention orientation of the customer and customer relationship proneness on the stronger relationship outcomes in the insurance industry of Pakistan.... view less
Keywords
Pakistan; insurance; customer ties; personality traits; marketing
Classification
Economic Sectors
Marketing
Document language
English
Publication Year
2015
Page/Pages
p. 106-114
Journal
International Letters of Social and Humanistic Sciences (2015) 49
DOI
https://doi.org/10.18052/www.scipress.com/ILSHS.49.106
ISSN
2300-2697
Status
Published Version; peer reviewed