Strengthen outcomes of insurance agent: an exploratory study in Pakistan

Shafique, Muhammad Nouman; Ahmad, Naveed; Manzoor, Raghib; Abbass, Haider

[journal article]

dc.contributor.author	Shafique, Muhammad Nouman	de
dc.contributor.author	Ahmad, Naveed	de
dc.contributor.author	Manzoor, Raghib	de
dc.contributor.author	Abbass, Haider	de
dc.date.accessioned	2018-05-31T08:20:27Z
dc.date.available	2018-05-31T08:20:27Z
dc.date.issued	2015	de
dc.identifier.issn	2300-2697	de
dc.identifier.uri	http://www.scipress.com/ILSHS.49.106.pdf
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/57411
dc.description.abstract	Strong relationship outcomes depend upon the combination of the relationship marketing tactics and personality traits of the customer. The proposed study will contribute to assess the relationship outcomes in insurance agent - policy holder relations in different ways; to assess the overall impact of the relationship marketing tactics on the efforts made by the firms to retain their customers with them, the overall impact of the personality traits of the customer on the customer relationship proneness, and the combine impact of the retention orientation of the customer and customer relationship proneness on the stronger relationship outcomes in the insurance industry of Pakistan.	en
dc.language	en	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.title	Strengthen outcomes of insurance agent: an exploratory study in Pakistan	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	International Letters of Social and Humanistic Sciences
dc.publisher.country	CHE
dc.source.issue	49	de
dc.subject.classoz	Wirtschaftssektoren	de
dc.subject.classoz	Economic Sectors	en
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.thesoz	Pakistan	de
dc.subject.thesoz	Pakistan	en
dc.subject.thesoz	Versicherung	de
dc.subject.thesoz	insurance	en
dc.subject.thesoz	Kundenbindung	de
dc.subject.thesoz	customer ties	en
dc.subject.thesoz	Persönlichkeitsmerkmal	de
dc.subject.thesoz	personality traits	en
dc.subject.thesoz	Marketing	de
dc.subject.thesoz	marketing	en
dc.identifier.urn	urn:nbn:de:0168-ssoar-57411-2
dc.rights.licence	Creative Commons - Namensnennung 4.0	de
dc.rights.licence	Creative Commons - Attribution 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10042340
internal.identifier.thesoz	10046207
internal.identifier.thesoz	10065134
internal.identifier.thesoz	10054295
internal.identifier.thesoz	10051656
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	106-114	de
internal.identifier.classoz	1090304
internal.identifier.classoz	1090405
internal.identifier.journal	1120
internal.identifier.document	32
internal.identifier.ddc	330
dc.identifier.doi	https://doi.org/10.18052/www.scipress.com/ILSHS.49.106	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	16
internal.identifier.pubstatus	1
internal.identifier.review	1
internal.dda.reference	xml-database-53@@10
internal.check.abstractlanguageharmonizer	CERTAIN
internal.check.languageharmonizer	CERTAIN_RETAINED

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