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Ethical aspects of gender stereotypes in Romanian advertising
Aspects éthiques des stéréotypes de genre dans les publicités roumaines
[Zeitschriftenartikel]
Abstract In this paper we aim at arguing that the advertising agencies – as significant organizations in the field of public communication – should follow the example of business corporations that are voluntarily using ethical practices to increase the trust of customers. One area where this can be done safe... mehr
In this paper we aim at arguing that the advertising agencies – as significant organizations in the field of public communication – should follow the example of business corporations that are voluntarily using ethical practices to increase the trust of customers. One area where this can be done safely and constructively is the area of gender stereotypes in advertisement. By removing gender stereotypes and promoting non-stereotypical, creative images of gender relations, ads can simultaneously promote their brands as open-minded, creative and modern and inspire building the trust of their customers.... weniger
Thesaurusschlagwörter
Stereotyp; Werbung; Kundenbindung; Ethik; Unternehmensethik; Geschlechtsrolle; Postmoderne; Werbewirtschaft; Rumänien
Klassifikation
Werbung, Public Relations, Öffentlichkeitsarbeit
Sprache Dokument
Englisch
Publikationsjahr
2016
Seitenangabe
S. 143-157
Zeitschriftentitel
ESSACHESS - Journal for Communication Studies, 9 (2016) 1
ISSN
1775-352X
Status
Veröffentlichungsversion; begutachtet (peer reviewed)