dc.contributor.author | Frunza, Mihaela | de |
dc.contributor.author | Grad, Iulia | de |
dc.contributor.author | Frunza, Sandu | de |
dc.date.accessioned | 2016-08-26T12:45:50Z | |
dc.date.available | 2016-08-26T12:45:50Z | |
dc.date.issued | 2016 | de |
dc.identifier.issn | 1775-352X | de |
dc.identifier.uri | http://www.ssoar.info/ssoar/handle/document/47814 | |
dc.description.abstract | In this paper we aim at arguing that the advertising agencies – as significant organizations in the field of public communication – should follow the example of business corporations that are voluntarily using ethical practices to increase the trust of customers. One area where this can be done safely and constructively is the area of gender stereotypes in advertisement. By removing gender stereotypes and promoting non-stereotypical, creative images of gender relations, ads can simultaneously promote their brands as open-minded, creative and modern and inspire building the trust of their customers. | en |
dc.language | en | de |
dc.subject.ddc | News media, journalism, publishing | en |
dc.subject.ddc | Publizistische Medien, Journalismus,Verlagswesen | de |
dc.title | Ethical aspects of gender stereotypes in Romanian advertising | de |
dc.title.alternative | Aspects éthiques des stéréotypes de genre dans les publicités roumaines | de |
dc.description.review | begutachtet (peer reviewed) | de |
dc.description.review | peer reviewed | en |
dc.source.journal | ESSACHESS - Journal for Communication Studies | |
dc.source.volume | 9 | de |
dc.publisher.country | FRA | |
dc.source.issue | 1 | de |
dc.subject.classoz | Werbung, Public Relations, Öffentlichkeitsarbeit | de |
dc.subject.classoz | Advertising, Public Relations | en |
dc.subject.thesoz | customer ties | en |
dc.subject.thesoz | Stereotyp | de |
dc.subject.thesoz | business ethics | en |
dc.subject.thesoz | Werbung | de |
dc.subject.thesoz | Kundenbindung | de |
dc.subject.thesoz | gender role | en |
dc.subject.thesoz | Ethik | de |
dc.subject.thesoz | Unternehmensethik | de |
dc.subject.thesoz | Romania | en |
dc.subject.thesoz | stereotype | en |
dc.subject.thesoz | Geschlechtsrolle | de |
dc.subject.thesoz | Postmoderne | de |
dc.subject.thesoz | ethics | en |
dc.subject.thesoz | Werbewirtschaft | de |
dc.subject.thesoz | postmodernism | en |
dc.subject.thesoz | Rumänien | de |
dc.subject.thesoz | advertising | en |
dc.subject.thesoz | advertising industry | en |
dc.identifier.urn | urn:nbn:de:0168-ssoar-47814-2 | |
dc.rights.licence | Creative Commons - Attribution-NonCommercial | en |
dc.rights.licence | Creative Commons - Namensnennung, Nicht-kommerz. | de |
internal.status | formal und inhaltlich fertig erschlossen | de |
internal.identifier.thesoz | 10065134 | |
internal.identifier.thesoz | 10056959 | |
internal.identifier.thesoz | 10062170 | |
internal.identifier.thesoz | 10041741 | |
internal.identifier.thesoz | 10091394 | |
internal.identifier.thesoz | 10044127 | |
internal.identifier.thesoz | 10034450 | |
internal.identifier.thesoz | 10038485 | |
internal.identifier.thesoz | 10055053 | |
dc.type.stock | article | de |
dc.type.document | journal article | en |
dc.type.document | Zeitschriftenartikel | de |
dc.source.pageinfo | 143-157 | |
internal.identifier.classoz | 1080409 | |
internal.identifier.journal | 556 | |
internal.identifier.document | 32 | |
internal.identifier.ddc | 070 | |
dc.description.pubstatus | Published Version | en |
dc.description.pubstatus | Veröffentlichungsversion | de |
internal.identifier.licence | 10 | |
internal.identifier.pubstatus | 1 | |
internal.identifier.review | 1 | |
dc.subject.classhort | 10400 | de |
dc.subject.classhort | 10800 | de |
dc.subject.classhort | 10216 | de |
internal.pdf.version | 1.3 | |
internal.pdf.valid | false | |
internal.pdf.wellformed | false | |
internal.pdf.ocr | null Page_16 | |
internal.check.abstractlanguageharmonizer | CERTAIN | |
internal.check.languageharmonizer | CERTAIN_RETAINED | |