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Товарная политика в маркетинге
Product Policy in Marketing
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Abstract The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in the R... mehr
The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in the Russian context.... weniger
Thesaurusschlagwörter
Sortiment; Marketing; Russland; Qualität; Nachfrage; Produktpolitik; Wettbewerbsfähigkeit
Klassifikation
Marketing
Freie Schlagwörter
product strategy; industrial marketing; consumer marketing
Sprache Dokument
Russisch
Publikationsjahr
2015
Erscheinungsort
Omsk
Seitenangabe
6 S.
Status
Preprint; nicht begutachtet