| dc.contributor.author | Kaluzhsky, Mikhail | de |
| dc.date.accessioned | 2015-05-19T12:54:50Z | |
| dc.date.available | 2015-05-19T12:54:50Z | |
| dc.date.issued | 2015 | de |
| dc.identifier.uri | http://www.ssoar.info/ssoar/handle/document/43082 | |
| dc.description.abstract | The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in the Russian context. | en |
| dc.language | ru | de |
| dc.subject.ddc | Wirtschaft | de |
| dc.subject.ddc | Economics | en |
| dc.subject.other | product strategy; industrial marketing; consumer marketing | de |
| dc.title | Товарная политика в маркетинге | de |
| dc.title.alternative | Product Policy in Marketing | de |
| dc.description.review | nicht begutachtet | de |
| dc.description.review | not reviewed | en |
| dc.publisher.country | RUS | |
| dc.publisher.city | Omsk | de |
| dc.subject.classoz | Marketing | de |
| dc.subject.classoz | Marketing | en |
| dc.subject.thesoz | quality | en |
| dc.subject.thesoz | product policy | en |
| dc.subject.thesoz | Sortiment | de |
| dc.subject.thesoz | demand | en |
| dc.subject.thesoz | Marketing | de |
| dc.subject.thesoz | competitiveness | en |
| dc.subject.thesoz | Russland | de |
| dc.subject.thesoz | marketing | en |
| dc.subject.thesoz | Qualität | de |
| dc.subject.thesoz | Russia | en |
| dc.subject.thesoz | Nachfrage | de |
| dc.subject.thesoz | Produktpolitik | de |
| dc.subject.thesoz | Wettbewerbsfähigkeit | de |
| dc.subject.thesoz | assortment | en |
| dc.identifier.urn | urn:nbn:de:0168-ssoar-430822 | |
| dc.rights.licence | Digital Peer Publishing Licence - Freie DIPP-Lizenz | de |
| dc.rights.licence | Free Digital Peer Publishing Licence | en |
| internal.status | formal und inhaltlich fertig erschlossen | de |
| internal.identifier.thesoz | 10051663 | |
| internal.identifier.thesoz | 10036309 | |
| internal.identifier.thesoz | 10037327 | |
| internal.identifier.thesoz | 10051656 | |
| internal.identifier.thesoz | 10049581 | |
| internal.identifier.thesoz | 10055381 | |
| internal.identifier.thesoz | 10057012 | |
| dc.type.stock | monograph | de |
| dc.type.document | Arbeitspapier | de |
| dc.type.document | working paper | en |
| dc.source.pageinfo | 6 | de |
| internal.identifier.classoz | 1090405 | |
| internal.identifier.document | 3 | |
| internal.identifier.ddc | 330 | |
| dc.description.pubstatus | Preprint | de |
| dc.description.pubstatus | Preprint | en |
| internal.identifier.licence | 5 | |
| internal.identifier.pubstatus | 3 | |
| internal.identifier.review | 3 | |
| dc.subject.classhort | 10800 | de |
| internal.pdf.version | 1.5 | |
| internal.pdf.version | 1.4 | |
| internal.pdf.valid | false | |
| internal.pdf.valid | true | |
| internal.pdf.wellformed | false | |
| internal.pdf.wellformed | true | |
| internal.check.abstractlanguageharmonizer | CERTAIN | |
| internal.check.languageharmonizer | CERTAIN_RETAINED | |
