Download full text
(1.348Mb)
Citation Suggestion
Please use the following Persistent Identifier (PID) to cite this document:
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-227382
Exports for your reference manager
Media audiences, ethnographic practice and the notion of a cultural field
[journal article]
Abstract This article will consider in detail the implications of a diffuse social magination for existing paradigms of ethnographic audience research. The notion of a 'cultural field research model will be offered here as an alternative structure for locating media communities as sites of social ractice. Th... view more
This article will consider in detail the implications of a diffuse social magination for existing paradigms of ethnographic audience research. The notion of a 'cultural field research model will be offered here as an alternative structure for locating media communities as sites of social ractice. This is a theoretical framework that reformulates the conception of media audiences as 'imagined communities by replacing a demographically constituted ethnographic model with an emphasis on surveying the diverse inhabitants of a cultural field constructed around participation in particular instances of media practice.... view less
Classification
Basic Research, General Concepts and History of the Science of Communication
Free Keywords
cultural studies; ethnography; globalization; media audiences;
Document language
English
Publication Year
2008
Page/Pages
p. 25-41
Journal
European Journal of Cultural Studies, 11 (2008) 1
DOI
https://doi.org/10.1177/1367549407084962
Status
Postprint; peer reviewed
Licence
PEER Licence Agreement (applicable only to documents from PEER project)