Bibtex export
@article{ Athique2008, title = {Media audiences, ethnographic practice and the notion of a cultural field}, author = {Athique, Adrian}, journal = {European Journal of Cultural Studies}, number = {1}, pages = {25-41}, volume = {11}, year = {2008}, doi = {https://doi.org/10.1177/1367549407084962}, urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-227382}, abstract = {This article will consider in detail the implications of a diffuse social magination for existing paradigms of ethnographic audience research. The notion of a 'cultural field research model will be offered here as an alternative structure for locating media communities as sites of social ractice. This is a theoretical framework that reformulates the conception of media audiences as 'imagined communities by replacing a demographically constituted ethnographic model with an emphasis on surveying the diverse inhabitants of a cultural field constructed around participation in particular instances of media practice.}, }