Promotion of the Charm Indonesian-Thai Culture to Attract Tourists

Abstract

In the era of digitalisation, the abundant cultural diversity in the world can be seen visually, so the charm of culture can stimulate tourists' interest in visiting. One of the cultural charms that always attracts tourists is Thailand, which is different from Indonesia. The cultural charm of each country has socio-cultural differences and becomes an adventure field for tourists. The Faculty of Economics and Business UGJ Cirebon Indonesia (FEB UGJ) and Thai Global Business Administration Technological College Thailand (TGBC Thailand) jointly conducted this International Service to recognise Thailand's cultural heritage. This international service was attended by six lecturers from Indonesia, five lecturers from TGBC, and 15 students. This global service was carried out from June 30 to July 2, 2024, at TGBC to educate and introduce the cultural charm of their respective countries to students and visit the cultural charms of Thailand, namely The Grand Palace, Buddha Mountain (Khao Chi Chan), Wat Phra Kaew Museum, Temple of the Emerald Buddha, and Samutprakan Learning Park and Tower Museum. This international service aims to educate and introduce Thailand and Indonesian cultures to attract tourists.