Mobile health apps on behaviour change communication in Imo State: problems and prospects

Abstract

In recent years, there has been a substantial shift to the use of mobile health apps in behaviour change communication tactics. This study digs into the various dynamics of mobile health applications and their revolutionary potential for communicating behaviour change. Drawing on a thorough examination of current research and theoretical frameworks, this article elucidates the process by which mobile health applications affect people's health habits. Furthermore, the study investigates the complex relationship between technical improvements, user engagement, and behaviour change theories in the context of mobile health treatments. This article also examines the problems and potential of using mobile health applications in behaviour change communication projects, such as accessibility, usability, privacy, and effectiveness. This article provides a comprehensive framework for understanding the impact of mobile health apps on behaviour change communication, combining theoretical insights with practical implications. The key results show that mobile health applications play an important role in encouraging behaviour change by offering tailored, accessible, and interactive treatments. The study however, recommends that while technical improvements continue to improve the functionality and usability of these applications, issues such as user engagement, data privacy, and access inequities must be addressed. Also, further study is required to determine the long-term efficacy and cost-efficiency of mobile health treatments in promoting long-term behavior change.