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%T Social Media and the Digital Structural Transformation of the Public Sphere %A Staab, Philipp %A Thiel, Thorsten %J Theory, culture & society : explorations in critical social science %N 4 %P 129-143 %V 39 %D 2022 %K Jürgen Habermas; digital capitalism; public sphere; structural transformation %@ 1460-3616 %~ WZB %X This article explores the question of how to understand social media following the Habermasian theory of the structural transformation of the public sphere. We argue for a return to political-economic fundamentals as the basis for analysing the public sphere and seek to establish a characteristic connection between digital-behavioural control and singularised audiences in the context of proprietary markets. In the digital constellation, it is less a matter of immobilising the citizen as a consumer but rather of their political activation - albeit in conditions under which commercial interests have primacy: privatisation without privatism. %C GBR %G en %9 Zeitschriftenartikel %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info