The "Revival" of PiS: The Transformation of Campaign Strategies from the Kaczyński Twins to Andrzej Duda

Stolfi, Melissa

[journal article]

dc.contributor.author	Stolfi, Melissa	de
dc.date.accessioned	2024-07-16T14:15:59Z
dc.date.available	2024-07-16T14:15:59Z
dc.date.issued	2024	de
dc.identifier.issn	1857-9760	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/95157
dc.description.abstract	The paper analyzes the campaign strategies of the "Prawo i Sprawiedliwość" (PiS) political party during the Polish elections from 2009 to 2020. It examines how the gradual modernization of communication strategies and the adoption of a less aggressive narrative contributed to the party's revival after a decline in support caused by the political crisis of 2007 and the death of leader Lech Kaczyński in 2010. The research aims to identify the changes in campaigning that contributed to regaining electoral success since the 2015 national elections. The analysis is based on audio-visual materials produced by PiS for the elections during both the "crisis" period (2009-2013) and the "revival" period (2014-2020), allowing for a comparative analysis of the main changes between these two periods. Through content analysis of these materials, the study investigates the topics, genres, formats, national and European dimensions, personalization strategies, and use of negative advertising.	de
dc.language	en	de
dc.subject.ddc	Politikwissenschaft	de
dc.subject.ddc	Political science	en
dc.subject.other	PiS; Campaigning; Visual Politics; Audio-Visual	de
dc.title	The "Revival" of PiS: The Transformation of Campaign Strategies from the Kaczyński Twins to Andrzej Duda	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	Journal of Liberty and International Affairs
dc.source.volume	10	de
dc.publisher.country	MISC	de
dc.source.issue	2	de
dc.subject.classoz	politische Willensbildung, politische Soziologie, politische Kultur	de
dc.subject.classoz	Political Process, Elections, Political Sociology, Political Culture	en
dc.subject.thesoz	Polen	de
dc.subject.thesoz	Poland	en
dc.subject.thesoz	Wahl	de
dc.subject.thesoz	election	en
dc.subject.thesoz	Wahlkampf	de
dc.subject.thesoz	election campaign	en
dc.subject.thesoz	Partei	de
dc.subject.thesoz	party	en
dc.subject.thesoz	Personalisierung	de
dc.subject.thesoz	personalization	en
dc.subject.thesoz	politische Kommunikation	de
dc.subject.thesoz	political communication	en
dc.subject.thesoz	Propaganda	de
dc.subject.thesoz	propaganda	en
dc.rights.licence	Creative Commons - Namensnennung 4.0	de
dc.rights.licence	Creative Commons - Attribution 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10054686
internal.identifier.thesoz	10034501
internal.identifier.thesoz	10061878
internal.identifier.thesoz	10036000
internal.identifier.thesoz	10065178
internal.identifier.thesoz	10049299
internal.identifier.thesoz	10034736
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	14-32	de
internal.identifier.classoz	10504
internal.identifier.journal	719
internal.identifier.document	32
dc.rights.sherpa	Grüner Verlag	de
dc.rights.sherpa	Green Publisher	en
internal.identifier.ddc	320
dc.identifier.doi	https://doi.org/10.47305/JLIA24102014s	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.sherpa	1
internal.identifier.licence	16
internal.identifier.pubstatus	1
internal.identifier.review	1
internal.pdf.valid	false
internal.pdf.wellformed	true
internal.pdf.encrypted	false
ssoar.urn.registration	false	de

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politische Willensbildung, politische Soziologie, politische Kultur
Political Process, Elections, Political Sociology, Political Culture

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