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Editorial: Political Issues in Social Media Campaigns for National Elections: A Plea for Comparative Research
[journal article]
Abstract As ideological, class-based voting has waned, issue-based voting has become more prevalent. Political parties can sway election outcomes by promoting certain topics, particularly on social media, which has become pivotal to political communication. However, our understanding of political actors' soc... view more
As ideological, class-based voting has waned, issue-based voting has become more prevalent. Political parties can sway election outcomes by promoting certain topics, particularly on social media, which has become pivotal to political communication. However, our understanding of political actors' social media strategies remains limited. This thematic issue, based on the international research project Digital Election Campaigning Worldwide (DigiWorld), aims to broaden such understanding. Examining 14 countries across Western Europe, Eastern Europe, North America, Latin America, and Oceania, the 10 articles in this issue reveal diverse approaches to issue-based political communication on social media, emphasizing the significance of comparative research in this field.... view less
Keywords
social media; comparative research; election campaign; political communication; election advertising; election
Classification
Interactive, electronic Media
Political Process, Elections, Political Sociology, Political Culture
Free Keywords
election campaigning; political issues
Document language
English
Publication Year
2024
Journal
Politics and Governance, 12 (2024)
Issue topic
How Political Issues Shape Social Media Campaigns for National Elections
ISSN
2183-2463
Status
Published Version; reviewed