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Tapestries of Topics: Factors Affecting the Issue Diversity of Political Parties' Social Media Campaigns
[Zeitschriftenartikel]
Abstract For citizens to make well-informed decisions, they require information on diverse policy issues, which, among others, are publicized on political parties' social media accounts. However, as strategic actors, parties carefully weigh which issues to highlight and which to play down, rather than addres... mehr
For citizens to make well-informed decisions, they require information on diverse policy issues, which, among others, are publicized on political parties' social media accounts. However, as strategic actors, parties carefully weigh which issues to highlight and which to play down, rather than addressing a full range of issues in their campaigns. We investigated the hitherto neglected question of which issue diversity parties prioritize on their social media accounts and which factors influence this choice. We conducted a standardized content analysis of the official Facebook, Instagram, and Twitter accounts of 10 Norwegian parties and their leaders during the 2021 national election campaign. The results of our analyses indicate that issue-related campaign strategies influence parties' issue diversity more systematically than parties' governing/opposition statuses and their choices of social media platforms.... weniger
Thesaurusschlagwörter
Norwegen; Inhaltsanalyse; Soziale Medien; Wahlkampf; politische Kommunikation; Partei; Kampagne
Klassifikation
interaktive, elektronische Medien
politische Willensbildung, politische Soziologie, politische Kultur
Freie Schlagwörter
election campaigning; issue diversity; issue ownership; platform comparison; riding the wave
Sprache Dokument
Englisch
Publikationsjahr
2024
Zeitschriftentitel
Politics and Governance, 12 (2024)
Heftthema
How Political Issues Shape Social Media Campaigns for National Elections
ISSN
2183-2463
Status
Veröffentlichungsversion; begutachtet (peer reviewed)