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%T The Dynamics of Digital Influence: Communication Trends in Business, Politics and Activism %E Godulla, Alexander %E Buller, Christopher %E Freudl, Vanessa %E Merz, Isabel %E Twittenhoff, Johanna %E Winkler, Jessica %E Zapke, Laura %P 144 %D 2024 %K Strategic Communication; Transformation %~ Universität Leipzig %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-94667-2 %C DEU %C Leipzig %G en %9 Sammelwerk %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info