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Drivers of Professional-AI Collaboration: Case Study Analyses of the German News Media Industry
[conference paper]
Corporate Editor
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft e.V.
Abstract Artificial intelligence (AI) is increasingly becoming part of many processes in the news media industry. It is seen as highly relevant for speeding up workflows and content personalisation. At the same time, the introduction of AI is having a strong impact on workflows, trust, roles and responsibili... view more
Artificial intelligence (AI) is increasingly becoming part of many processes in the news media industry. It is seen as highly relevant for speeding up workflows and content personalisation. At the same time, the introduction of AI is having a strong impact on workflows, trust, roles and responsibilities of the professional newsworkers, who are consequently often reluctant to collaborate with the new, intelligent technology. These case study analyses investigate with an HMC (human-machine communication) lens how to create conditions for supporting and improving professional-AI collaboration. Besides identifying relevant drivers, existing overlaps of human-machine collaboration theory and other theoretical fields as well as practical measures for management and AI providers to promote professional-AI collaboration in the newsroom will be uncovered. The results highlight (1) comprehensibility of the AI, (2) the AI’s benefits and (3) knowledge sharing as most important drivers. The study introduces furthermore concrete indications for future research.... view less
Keywords
artificial intelligence; Federal Republic of Germany; news; media industry; workflow; personalization; new technology; man-machine system; case study
Classification
Interactive, electronic Media
Communicator Research, Journalism
Free Keywords
professional-AI collaboration; human-AI collaboration; human-machine communication; HMC; news media
Collection Title
Reorganization of Media Industries: Digital Transformation, Entrepreneurship and Regulation
Editor
Haumer, Florian; Kolo, Castulus; Mütterlein, Joschka
Conference
European Media Management Association. Munich, 2022
Document language
English
Publication Year
2022
City
München
Page/Pages
23 p.
Status
Primary Publication; peer reviewed