Download full text
(external source)
Citation Suggestion
Please use the following Persistent Identifier (PID) to cite this document:
https://doi.org/10.22178/pos.100-26
Exports for your reference manager
The Influence of The Gastronomic Narrative of Chicken Merangkat, Culinary Taste, and Destination Image on Tourist Satisfaction in the Green Tourism Village of Bilebante, Indonesia
[journal article]
Abstract As an industry that continues to grow, tourism requires business actors in tourist destinations to continue developing strategies to increase tourist' satisfaction. This study examines the relationship between the gastronomic narrative of chicken merangkat, culinary taste and destination image on to... view more
As an industry that continues to grow, tourism requires business actors in tourist destinations to continue developing strategies to increase tourist' satisfaction. This study examines the relationship between the gastronomic narrative of chicken merangkat, culinary taste and destination image on tourist satisfaction. This study also investigated the effect of tour guide communication skills as a moderation variable on consumer satisfaction. This type of research is associative quantitative research. In this study, the population observed were tourists who had visited the Bilebante Tourism Village area of Central Lombok. The number of samples in this study was 85 respondents. The sampling technique in the study used purposive sampling. Data analysis in this study uses a Structural Equation Model approach based on Partial Least Square using SMART PLS software. The results prove that gastronomic narratives, culinary tastes, and destination images positively and significantly affect tourist satisfaction in the green tourism village destination of Bilebante Central Lombok. The study also found that tour guides did not reinforce the variables of gastronomic narrative and destination image on tourist satisfaction.Meanwhile, the tour guide strengthens the variable of culinary taste to tourist satisfaction. Tour guide strengthens culinary taste to tourist satisfaction, showing that tour guide variables strongly influence the formation of culinary taste.Meanwhile, the tour guide strengthens the variable of culinary taste to tourist satisfaction. Tour guides reinforce culinary taste to tourist satisfaction, showing that tour guide variables strongly influence the formation of culinary taste. The residents' pride in tourist destinations is the culinary taste of the green tourist destination Bilebante.... view less
Keywords
tourism; satisfaction
Classification
Leisure Research
Free Keywords
Gastronomic Narrative; Culinary Taste; Destination Imagery; Tour Guide; Tourist Satisfaction
Document language
English
Publication Year
2024
Page/Pages
p. 6026-6032
Journal
Path of Science, 10 (2024) 1
ISSN
2413-9009
Status
Published Version; peer reviewed