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The Effect of Question Positioning on Data Quality in Web Surveys
[Zeitschriftenartikel]
Abstract The quality of data in surveys is affected by response burden and questionnaire length. With an increasing number of questions, respondents can become bored, tired, and annoyed and may take shortcuts to reduce the effort needed to complete the survey. In this article, direct evidence is presented on... mehr
The quality of data in surveys is affected by response burden and questionnaire length. With an increasing number of questions, respondents can become bored, tired, and annoyed and may take shortcuts to reduce the effort needed to complete the survey. In this article, direct evidence is presented on how the position of items within a web questionnaire influences respondents’ focus of attention. In two experiments, part of an eye-tracking study and an online survey, respectively, a variety of indicators show that data quality is lower if the experimental question is positioned at the end rather than at the beginning of a questionnaire. Practical implications are discussed.... weniger
Thesaurusschlagwörter
Datengewinnung; Datenqualität; Online-Befragung; Fragebogen; Antwortverhalten; Umfrageforschung
Klassifikation
Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Freie Schlagwörter
question positioning; response bias
Sprache Dokument
Englisch
Publikationsjahr
2024
Seitenangabe
S. 279-295
Zeitschriftentitel
Sociological Methods & Research, 53 (2024) 1
DOI
https://doi.org/10.1177/0049124120986207
ISSN
1552-8294
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung