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%T Composing Ethnographic Texts: How to Use Stylistic and Argumentative Techniques Properly %A Menzfeld, Mira %J EthnoScripts: Zeitschrift für aktuelle ethnologische Studien %N 1 %P 92-115 %V 23 %D 2021 %K readability; writing techniques %@ 2199-7942 %> https://nbn-resolving.org/urn:nbn:de:gbv:18-8-16650 %U https://journals.sub.uni-hamburg.de/ethnoscripts/article/view/1665/1518 %X Being a good ethnographer means, amongst other things, not forgetting the future reader during the writing process. This article discusses one possible approach for crafting reader-friendly ethnographies. I review basic strategies for creating stringent and straightforward texts, drawing on the journalistic canon of Reportage writing, and sketch how I personally apply or modify these techniques when composing an ethnography. I address elements such as clear formulation, coherent argumentation, adequate pars pro toto scenes, vivid language, and the difficult terrain of symbols and metaphors. I also suggest steps for reworking the first draft of the text. I conclude by arguing that cultivating and cherishing a recipient-friendly communication style is vital for the public visibility of cultural and social anthropology. %C DEU %G en %9 Zeitschriftenartikel %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info