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%T Stigmatized campaign practices and the gendered dynamics of electoral viability %A Borges Martins da Silva, Mariana %A Gatto, Malu A. C. %J Journal of Politics in Latin America %N 3 %P 376-399 %V 13 %D 2021 %@ 1868-4890 %~ GIGA %U https://journals.sagepub.com/doi/pdf/10.1177/1866802X211058739 %X What happens when a traditional source of political capital becomes a health hazard? Stigmatized electoral practices, such as vote buying, are a double-edged sword: While these strategies may signal candidates' electoral strength, they may also entail reputational costs. In normal times, street campaigns are a non-stigmatized electoral practice. During the Covid-19 pandemic, however, they imposed health risks. Employing data from a national survey experiment conducted in Brazil prior to the 2020 municipal elections (N = 2025), we extend research on the employment of stigmatized campaigns and the gendered dynamics of electoral viability. We find that voters evaluate candidates who engage in face-to-face activities as less electorally viable and report lower intent to support them. These dynamics do not impact all candidates equally: Voters more harshly punish women candidates who conduct street campaigns than men, leading women to lose the advantage they have over men when both employ non-stigmatized campaign practices. %C GBR %G en %9 Zeitschriftenartikel %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info