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%T Трансформація Зовнішнополітичної Комунікації ЄС, Німеччини tа України %A Pipchenko, Nataliia %J International Relations, Public Communications and Regional Studies %N 13 %P 91-101 %V 2 %D 2022 %K foreign-policy communication; asymmetry communication; Flash Eurobarometer 1992-2019 %@ 2524-2679 %~ FDB %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-93062-3 %X The study’s purpose is to critically analyse approaches to international communi- cation in the global environment and clarify the specifics of processes that char- acterize the asymmetry of foreign-policy communication because the contem- porary communication tools allow forming both a positive perception of foreign policy initiatives and a negative attitude of politicians or the world community toward foreign-policy actions. As a result, the research focuses on studying the transformation of the EU foreign-policy communication tools; analysing the practice of foreign-policy communications of Germany and Ukraine; detecting the impact of destructive communications on the image of the EU, Germany, and Ukraine in the international information space. The main conclusions of the research are such statements: the aggravation of Ukrainian-Russian relations has demonstrated an imbalance in the existing for- eign-policy orientations; the EU leaders rethought the political impact of supra- national formation on the contemporary system of international relations; Germany’s practice in foreign-policy communication concerns the preservation of the position as a world leader that is able to influence the solution of complex international political and security issues. %C UKR %G uk %9 Zeitschriftenartikel %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info