Entrepreneurial Innovation in German Language Education: Integrating Gamification on the BRIX Application-Based Platform

Abstract

The landscape of German language learning has undergone a transformative shift propelled by technological advancements and innovative methodologies. Mobile learning (M-Learning) through purpose-built applications and software has emerged as a powerful tool, significantly enhancing students' language proficiency. Among these innovative approaches, the integration of gamification elements has proven to be interactive and practical in language education. Framed within a development research paradigm, this research focuses on infusing gamification elements into German language learning using the application-based platform "BRIX". The research methodology encompasses various phases, including needs analysis, design of the BRIX platform, development, limited trials, evaluation, and the launch of the BRIX application model. The findings indicate a positive impact on the German language learning process for senior high school students in the Malang Region. Furthermore, recommendations are made for future enhancements, emphasising the involvement of multiplayer elements to foster a social and supportive learning environment. This entrepreneurial initiative revitalises language education and explores avenues for collaborative and innovative learning experiences.