Historical Topics and Social Life: Recent Insights on Mentions Feed and Online Monitoring

Abstract

The present paper focuses on analysing the recent trends of historical and social life topics, measuring and comparing the levels of the mentions feed of twenty such issues as "contemporary history", "social history", "cultural history", "historical thought", "historical change", "historical data", "historical development", "history of migration", "collective memory", "social movements", "European history", "foreign policy", "diplomacy", "democratisation", "transition", "nationhood", "statehood", "state", "urban history" and "economic history". The research uses a mixed-method framework, including social media content analysis, case studies, and numerical data analysis. The research uses the online measurement tools provided by the Brand24 platform to evaluate the trend and feed of the selected topics. This study offers nine analytical and monitoring tools: the volume of mentions, social media mentions, non-social media mentions, interactions, social media reach, non-social mentions (SMR), user-generated content (UGC), positive mentions and mentions per category. The period for data collection was 23 September 2023 - 23 December 2023 (ninety-one days) and shows the extensive coverage and impact of the selected topics and their context of discussion performing the trending narratives and events. The research results show how social networking meets the area of historical and social life topics and how the online social community motivates e-participation and public dialogue by using the positive mentions tool. The study concludes that the social media monitoring tools proved an in-depth public awareness and use of the selected topics, enabling a valid linkage between online behaviour, temporal trends of issues and public awareness.