Download full text
(441.2Kb)
Citation Suggestion
Please use the following Persistent Identifier (PID) to cite this document:
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-91669-4
Exports for your reference manager
How we use social media: Strategies of Instagram use
[working paper]
Abstract Social media use is a highly relevant everyday practice with important individual and social consequences. In addition to analyses of such outcomes or of the content recipients are exposed to, how we use social media is an important object of study in itself and an important intervening factor in ma... view more
Social media use is a highly relevant everyday practice with important individual and social consequences. In addition to analyses of such outcomes or of the content recipients are exposed to, how we use social media is an important object of study in itself and an important intervening factor in many processes of communication. Drawing on the theoretical framework of strategies of media use, this study investigates social media use as a strategic practice. Based on qualitative interviews with Instagram users, we identify different elements of strategies and reconstruct their practical sense. For example, social media use can be the simplest way to pass time and can be useful or "inspiring" in different ways. Styles of use can be straightforward or meandering, controlled or automatic. We find distanced or emotionally involved, critical or self-critical attitudes, and the world as represented on Instagram can be experienced as fake, aesthetic, or authentic.... view less
Keywords
social media; utilization; reception
Classification
Impact Research, Recipient Research
Interactive, electronic Media
Free Keywords
strategies of media use; Instagram; theory of practice; qualitative interviews
Document language
English
Publication Year
2024
Page/Pages
22 p.
Status
Primary Publication; not reviewed