Artificial Intelligence: a catalyst for entrepreneurship education in the Baltics

Abstract

The article explores the growing role of artificial intelligence (AI) in entrepreneurship education within universities. This exploration is set against the backdrop of the rapid and widespread integration of AI technologies across economic and other domains of life. The authors aim to define the concept of ‘entrepreneurial potential’ and elucidate the contribution of AI in augmenting the entrepreneurial potential among university students in the Baltic States. To achieve this goal, the authors employ a range of methods, including comparative analysis, analogy, generalization, classification, and structural-functional analysis, among others. These methodologies are integrated within an interdisciplinary framework, enabling a comprehensive investigation of the subject matter. The comparative analysis of university entrepreneurship education in the Baltic States demonstrates the strengths and weaknesses inherent in the notion of entrepreneurial potential. This study also considers the impact of academic mobility in the modern world, characterized by rapid and dynamic shifts in technology, markets, and business models. The study concludes that proficiency in working with AI-powered equipment and algorithms is of paramount importance in amplifying the entrepreneurial potential of students in Latvia, Lithuania, and Estonia. This aspect is increasingly gaining attention from universities, which collaborate closely with the business sector, governmental bodies, and regional agencies to provide diverse forms of support to aspiring business students. The final part of the article addresses issues that require more active and innovative participation of academia in activities enhancing the role of student youth in the economic development of their countries and regions.