Information and propaganda strategies in German non-state media discourse during the COVID-19 pandemic

Abstract

This study aims to analyse the strategies supporting the German Government’s biopolitical health and life protection practices and how they were promoted in the discourse of non-state media outlets during the COVID-19 pandemic. It is assumed that non-state media used various pandemic communication strategies to achieve common biopolitical goals, striking a balance between propaganda and outreach. A comparative analysis was conducted of German publications that focused on the pandemic and appeared during the four waves (January 2020 - March 2022). A total of 54,515 texts from the German media (Süddeutsche Zeitung, Die Zeit, Die Tageszeitung) were examined. Methodologically, the study draws on the Herman-Chomsky propaganda model and Jacques Ellul’s concept. The results show that non-state media employ different communication strategies in line with the filters of the Herman-Chomsky model. All the media outlets maintained a balance between propaganda and public outreach, supporting the Government's biopolitical programme whilst prioritising their own interests. It can be concluded that the strategies chosen by the non-state media outlets instilled a sense of confidence, prompting the public to comply with the restrictions and measures consistent with the biopolitical agenda of the state.