The Effect of Authenticity and Iconic Attractions on Visiting Decisions in Sasak Sade Village with Image of Heritage Tourism as a Mediating Variable

Abstract

This research departs from the need to analyse authenticity and iconic attractions in visiting decisions. In addition, there are inconsistencies in some previous studies. Realism is widely studied to see tourist satisfaction, so there needs to be more marketing management literature in tourism. This study examines the authenticity of heritage tourism, iconic tourist attractions, and image of heritage tourism with tourist visiting decisions to Sasak Sade in Rembitan Village, Pujut District, Central Lombok Regency. This type of quantitative research was used to test the effect of research variables by distributing questionnaires to 100 tourist respondents who visited the research object. The research findings show that authenticity, iconic attractions, and the image of heritage tourism positively and significantly affect visiting decisions. However, the authenticity of Sasak Sade Village tourism only strongly affects the formation of heritage tourism. The heritage tourism image of Sasak Sade Village is formed from its iconic attractions. These findings are expected to concern policymakers such as the Regional Government, Village Government, and tourism managers of Sasak Sade Village to maintain and preserve the ancestral heritage to date and not be eroded by outside cultures.