The Effect of E-Wom, Sharia Compliance and Muslim Customer's Perceived Value on Customer Loyalty at Bank NTB Syariah with Emotional Attachment as a Mediating Variable

Yusuf, Fatmila; Sulhaini, Sulhaini; Rinuastuti, Baiq Handayani

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%T The Effect of E-Wom, Sharia Compliance and Muslim Customer's Perceived Value on Customer Loyalty at Bank NTB Syariah with Emotional Attachment as a Mediating Variable
%A Yusuf, Fatmila
%A Sulhaini, Sulhaini
%A Rinuastuti, Baiq Handayani
%J Path of Science
%N 8
%P 3098-3107
%V 9
%D 2023
%K E-WOM; Sharia Compliance; Muslim Customer's Perceived Value; Emotional Attachment
%@ 2413-9009
%U https://pathofscience.org/index.php/ps/article/view/2563/1306
%X This study aims to determine the influence of E-WOM, Sharia Compliance, and Muslim Customers' Perceived Value on customer loyalty at Bank NTB Syariah with emotional attachment as a mediation variable. The sample in this study involved 170 respondents using research data collection techniques using questionnaires. Data analysis in this study used a Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The results of statistical testing show that the variables of E-WOM, Sharia Compliance and Muslim Customer's Perceived Value (X) have a significant favourable influence on Loyalty (Y) directly or through mediation from Emotional Attachment (Z).
%C MISC
%G en
%9 Zeitschriftenartikel
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info