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@article{ Yusuf2023, title = {The Effect of E-Wom, Sharia Compliance and Muslim Customer's Perceived Value on Customer Loyalty at Bank NTB Syariah with Emotional Attachment as a Mediating Variable}, author = {Yusuf, Fatmila and Sulhaini, Sulhaini and Rinuastuti, Baiq Handayani}, journal = {Path of Science}, number = {8}, pages = {3098-3107}, volume = {9}, year = {2023}, issn = {2413-9009}, doi = {https://doi.org/10.22178/pos.95-29}, abstract = {This study aims to determine the influence of E-WOM, Sharia Compliance, and Muslim Customers' Perceived Value on customer loyalty at Bank NTB Syariah with emotional attachment as a mediation variable. The sample in this study involved 170 respondents using research data collection techniques using questionnaires. Data analysis in this study used a Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The results of statistical testing show that the variables of E-WOM, Sharia Compliance and Muslim Customer's Perceived Value (X) have a significant favourable influence on Loyalty (Y) directly or through mediation from Emotional Attachment (Z).}, keywords = {Muslim; Muslim; Kundenbindung; customer ties; Loyalität; loyalty}}