Endnote export
%T Value Co-Creation Analysis in the Perspective of Service-Dominant Logic at PT Qlue Performa Indonesia %A Hadiyani, Annisa %A Saufi, Akhmad %A Mulyono, Lalu Edy Herman %J Path of Science %N 8 %P 3091-3097 %V 9 %D 2023 %K Service-Dominant Logic; Value Co-creation; DART Model; Relationship Marketing %@ 2413-9009 %U https://pathofscience.org/index.php/ps/article/view/2562/1305 %X This service-dominant logic paradigm emerged as a new perspective on marketing concepts, emphasising customers as active participants in creating value. This study investigates the value co-creation process at PT Qlue Performa Indonesia from a services-dominant logic perspective. This research was conducted using a qualitative approach with content analysis. Data were obtained through structured, in-depth interviews, observations and documentation studies. This study found two categories relating to the realisation of value co-creation implementation: service procedures and DART model implementation. This service procedure is decisive and becomes the ideal space for implementing value co-creation. %C MISC %G en %9 Zeitschriftenartikel %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info