dc.contributor.author | Hadiyani, Annisa | de |
dc.contributor.author | Saufi, Akhmad | de |
dc.contributor.author | Mulyono, Lalu Edy Herman | de |
dc.date.accessioned | 2024-01-19T16:24:35Z | |
dc.date.available | 2024-01-19T16:24:35Z | |
dc.date.issued | 2023 | de |
dc.identifier.issn | 2413-9009 | de |
dc.identifier.uri | https://www.ssoar.info/ssoar/handle/document/91461 | |
dc.description.abstract | This service-dominant logic paradigm emerged as a new perspective on marketing concepts, emphasising customers as active participants in creating value. This study investigates the value co-creation process at PT Qlue Performa Indonesia from a services-dominant logic perspective. This research was conducted using a qualitative approach with content analysis. Data were obtained through structured, in-depth interviews, observations and documentation studies. This study found two categories relating to the realisation of value co-creation implementation: service procedures and DART model implementation. This service procedure is decisive and becomes the ideal space for implementing value co-creation. | de |
dc.language | en | de |
dc.subject.ddc | Wirtschaft | de |
dc.subject.ddc | Economics | en |
dc.subject.other | Service-Dominant Logic; Value Co-creation; DART Model; Relationship Marketing | de |
dc.title | Value Co-Creation Analysis in the Perspective of Service-Dominant Logic at PT Qlue Performa Indonesia | de |
dc.description.review | begutachtet (peer reviewed) | de |
dc.description.review | peer reviewed | en |
dc.identifier.url | https://pathofscience.org/index.php/ps/article/view/2562/1305 | de |
dc.source.journal | Path of Science | |
dc.source.volume | 9 | de |
dc.publisher.country | MISC | de |
dc.source.issue | 8 | de |
dc.subject.classoz | Marketing | de |
dc.subject.classoz | Marketing | en |
dc.subject.thesoz | Geschäftsbeziehung | de |
dc.subject.thesoz | business relationship | en |
dc.rights.licence | Creative Commons - Namensnennung 4.0 | de |
dc.rights.licence | Creative Commons - Attribution 4.0 | en |
internal.status | formal und inhaltlich fertig erschlossen | de |
internal.identifier.thesoz | 10083344 | |
dc.type.stock | article | de |
dc.type.document | Zeitschriftenartikel | de |
dc.type.document | journal article | en |
dc.source.pageinfo | 3091-3097 | de |
internal.identifier.classoz | 1090405 | |
internal.identifier.journal | 1570 | |
internal.identifier.document | 32 | |
internal.identifier.ddc | 330 | |
dc.identifier.doi | https://doi.org/10.22178/pos.95-28 | de |
dc.description.pubstatus | Veröffentlichungsversion | de |
dc.description.pubstatus | Published Version | en |
internal.identifier.licence | 16 | |
internal.identifier.pubstatus | 1 | |
internal.identifier.review | 1 | |
internal.dda.reference | https://pathofscience.org/index.php/index/oai/@@oai:ojs.pathofscience.org:article/2562 | |
ssoar.urn.registration | false | de |