Download full text
(external source)
Citation Suggestion
Please use the following Persistent Identifier (PID) to cite this document:
https://doi.org/10.17645/mac.v11i4.7106
Exports for your reference manager
Trust Signals: An Intersectional Approach to Understanding Women of Color's News Trust
[journal article]
Abstract Journalism scholars have increasingly become concerned with how our changing media environment has shifted traditional understandings of how news outlets create trust with audiences. While many scholars have focused on broad avenues of building trust with audiences through transparency, community en... view more
Journalism scholars have increasingly become concerned with how our changing media environment has shifted traditional understandings of how news outlets create trust with audiences. While many scholars have focused on broad avenues of building trust with audiences through transparency, community engagement, and funding, arguably less attention has been paid to how audience members' social positionality - determined by factors such as race, class, and socioeconomic status - can shape their varying understanding of what makes a news source trustworthy. Thus, in this study, I conducted focus groups with US women of color, a community marginalized minimally along race and gender, to understand how their positionality shapes how they conceptualize news trust. Through eight focus groups with N = 45 women of color, I found while participants used known antecedents of news trust, these were often more specifically rooted in their own experiences with racism, heterosexism, and classism. Further, participants had varying conceptualizations around antecedents of trust, such as accuracy and bias. Through these findings, I suggest how news organizations can better establish trust across marginalized communities.... view less
Keywords
digital media; confidence; news; intersectionality; woman; people of color; marginality; fringe group; United States of America; source of information
Classification
Impact Research, Recipient Research
Communicator Research, Journalism
Free Keywords
marginalized communities; news trust; women of color
Document language
English
Publication Year
2023
Page/Pages
p. 332-343
Journal
Media and Communication, 11 (2023) 4
Issue topic
Trust, Social Cohesion, and Information Quality in Digital Journalism
ISSN
2183-2439
Status
Published Version; peer reviewed