Influence of Mass Media Campaigns in Controlling Water Pollution in Ovia North East Local Government Area of Edo State

Abstract

This study examined the influence of mass media campaigns in controlling water pollution in Ovia North East Local Government Area of Edo State. The study also employed survey research method, utilizing questionnaire as the instrument for data collection. Findings show that: (i) relevant government agencies should sponsor the mass media campaigns more and encourage the presenters. (ii) More programmes of developmental benefit should be aired on private, State and National television and Radio. (iii) More platforms should be created for the awareness of the residents of this Local Government Area of water pollution (iv) There should be press freedom, not just as a law but as a practice, to allow media practitioners to effectively carryout their duties without fear or inference from anybody. (v) More of audience enlightenment programmes such as "Man Around Town" to inform them of the dangers associated with consumption of polluted water (vi) More specialized personnel should be employed to anchor such programmes (vii) Medical personnels should be encouraged to participate in mass media programmes on the control of water pollution and some preventive measures to avoid diseases outbreaks associated with consumption of polluted water. (viii) The audience of "Man Around Town" should be educated so as to make meaningful contributions since the programme is a phone-inprogramme in which the audience can call and lay their complains, ask questions and make contributions.