Navigating the Social Media Marketing Strategies during the Covid-19 Era in Nigeria

Abstract

COVID-19 is the worst pandemic in human history in on the scale and extent of global spread, casualties, economic impact, and negative impact on public health. The COVID-19 crisis has also had an impact integrated marketing communication implementation method (IMC) and related costs in the enterprise. Digital Marketing, as part of IMC, has received more attention and investment during this crisis. Most of Customers have moved online and are spending more time on the internet. Customers are at the heart of all marketing activities. digital marketing strategies adopted by organizations to connect with customers also changed during this pandemic. This study focuses on digital marketing practices in the post-COVID-19 period. The study analyzed digital marketing strategies, growth drivers, changing approaches, challenges and strategies, Social Media Trends during COVID19.