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https://doi.org/10.37043/JURA.2017.9.1.5
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Is environmental protection a central issue to the business strategy of high profile companies? Content analysis of website corporate communication
[Zeitschriftenartikel]
Abstract The paper focuses on exploring the way high profile companies with direct
environmental impact use the website corporate communication to report on their
environmental policies and practices. Employing a semantic analysis based on
computer-aided techniques (VOSviewer), the paper aims to identify ... mehr
The paper focuses on exploring the way high profile companies with direct
environmental impact use the website corporate communication to report on their
environmental policies and practices. Employing a semantic analysis based on
computer-aided techniques (VOSviewer), the paper aims to identify the themes revealed
by the terms’ frequency and co-occurrence from sustainability reports that indicate how
central environmental protection is integrated to business strategy. The findings pinpoint to
substantial differences of approach regarding the extent and content of environmental
disclosure. State-owned enterprises and privatized firms display poor environmental
reporting due to their long past of non-accountability and the weak motivation to engage in
legitimacy building. On the contrary, MNEs are aware of the role of corporate
communication in enhancing organizational legitimacy, thus their reporting encompasses a
wider range of issues related to environmental protection. Corporate disclosure is wellstructured in three major themes regarding environmental policy, environmental
management system and social impact. Although MNEs acknowledge their environmental
footprint and show a strong commitment to reduce the negative externalities, the themes
relevant to the environmental management system display less connectivity and semantic
coherence.... weniger
Thesaurusschlagwörter
Rumänien; Kommunikation; Unternehmen; Umweltschutz; Strategie; Umweltberichterstattung; Umweltpolitik
Klassifikation
Raumplanung und Regionalforschung
Management
Freie Schlagwörter
polluting firms; business strategy; corporate communication
Sprache Dokument
Englisch
Publikationsjahr
2017
Seitenangabe
S. 87-99
Zeitschriftentitel
Journal of Urban and Regional Analysis, 9 (2017) 1
ISSN
2067-4082
Status
Veröffentlichungsversion; begutachtet (peer reviewed)