Herta Herzog (1910-2010): The Real Inventor of the Focus Group and a Pioneer for Qualitative Research in Communication Studies

Gjergji, Iside

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%T Herta Herzog (1910-2010): The Real Inventor of the Focus Group and a Pioneer for Qualitative Research in Communication Studies
%A Gjergji, Iside
%J Soziopolis: Gesellschaft beobachten
%D 2023
%K Herta Herzog; Focus Group Interview; Qualitative Research; Communication Studies; marketing researcher; McCann Erickson; Wissenschaft & Technik
%~ HIS
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-90597-1
%U https://www.soziopolis.de/herta-herzog-1910-2010.pdf
%C DEU
%G de
%9 Zeitschriftenartikel
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info