Bibtex export
@article{ Kleining1958,
title = {Die Bedeutungsanalyse: ein Verfahren der qualitativen Absatzforschung},
author = {Kleining, Gerhard},
journal = {Zeitschrift für Markt- und Meinungsforschung},
number = {1+2},
pages = {343-356},
volume = {2},
year = {1958},
urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-9038},
abstract = {The analysis of significance which belongs essentially to the motivation research, has been made, during the last decade, one of the main methods of the qualitative sales research. By psycho-analytic methods it reveals what is implied in the answers of the interviewed individuals thus making possible a reasonable quantification.},
}