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@article{ Kleining1958, title = {Die Bedeutungsanalyse: ein Verfahren der qualitativen Absatzforschung}, author = {Kleining, Gerhard}, journal = {Zeitschrift für Markt- und Meinungsforschung}, number = {1+2}, pages = {343-356}, volume = {2}, year = {1958}, urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-9038}, abstract = {The analysis of significance which belongs essentially to the motivation research, has been made, during the last decade, one of the main methods of the qualitative sales research. By psycho-analytic methods it reveals what is implied in the answers of the interviewed individuals thus making possible a reasonable quantification.}, }