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Impact of Digital Public Relations on Good Governance, Accountability, and National Integration in Nigeria
[journal article]
Abstract This research explores the impact of digital public relations (PR) on good governance, accountability, and national integration. It highlights the growing importance of digital transformation in shaping democratic processes and ensuring effective governance. The use of social media and other online ... view more
This research explores the impact of digital public relations (PR) on good governance, accountability, and national integration. It highlights the growing importance of digital transformation in shaping democratic processes and ensuring effective governance. The use of social media and other online platforms has the potential to enhance monitoring and oversight within government institutions and across public services. Additionally, digital PR practices have been found to influence citizens' attitudes and behaviors towards the government. The study emphasizes the role of digital tools and strategies to promote transparency, accountability, and inclusivity in governance, ultimately fostering national integration.... view less
Keywords
social media; good governance; national integration; responsibility; public relations work; transparency; political influence
Classification
Advertising, Public Relations
Political Process, Elections, Political Sociology, Political Culture
Free Keywords
Digital PR; Accountability
Document language
English
Publication Year
2023
Page/Pages
p. 5009-5019
Journal
Path of Science, 9 (2023) 8
ISSN
2413-9009
Status
Published Version; peer reviewed