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Impact of Digital Public Relations on Good Governance, Accountability, and National Integration in Nigeria
[Zeitschriftenartikel]
Abstract This research explores the impact of digital public relations (PR) on good governance, accountability, and national integration. It highlights the growing importance of digital transformation in shaping democratic processes and ensuring effective governance. The use of social media and other online ... mehr
This research explores the impact of digital public relations (PR) on good governance, accountability, and national integration. It highlights the growing importance of digital transformation in shaping democratic processes and ensuring effective governance. The use of social media and other online platforms has the potential to enhance monitoring and oversight within government institutions and across public services. Additionally, digital PR practices have been found to influence citizens' attitudes and behaviors towards the government. The study emphasizes the role of digital tools and strategies to promote transparency, accountability, and inclusivity in governance, ultimately fostering national integration.... weniger
Thesaurusschlagwörter
Soziale Medien; Good Governance; nationale Integration; Verantwortung; Öffentlichkeitsarbeit; Transparenz; politischer Einfluss
Klassifikation
Werbung, Public Relations, Öffentlichkeitsarbeit
politische Willensbildung, politische Soziologie, politische Kultur
Freie Schlagwörter
Digital PR; Accountability
Sprache Dokument
Englisch
Publikationsjahr
2023
Seitenangabe
S. 5009-5019
Zeitschriftentitel
Path of Science, 9 (2023) 8
ISSN
2413-9009
Status
Veröffentlichungsversion; begutachtet (peer reviewed)