The Influence of Halal Tourism Experiences on Revisit Intention of Halal Sembalun Tourist Destinations

Abstract

This study aims to determine the influence of halal tourism experiences on revisit intention with perceived value, religiosity, and tourist satisfaction as intervening variables in the halal tourist destination of Sembalun. This type of research is quantitative with associative methods of causality. The population in this study is tourists who have visited the halal tourist destination Sembalun from 2015 to 2022. The number of samples taken was 135 people. Sample determination using purposive sampling techniques, data collection tools using questionnaires distributed through google forms, and data analysis techniques using the SmartPLS application. The results showed that perceived value could mediate between halal tourism experiences and revisit intentions. Still, religiosity cannot judge between perceived value and review purpose, while tourist satisfaction can mediate between perceived value and revisit definition.