Spanish Political Communication and Hate Speech on Twitter During the Russian Invasion of Ukraine

Abstract

Since the Russian invasion of Ukraine on February 24, 2022, the polarized discourse of the West vs. Russia seems to have escalated to levels similar to those during the Cold War period. The aim of this article, which is centered on the case of Spain, is to discover to what extent communication from political parties contributed to such polarization by encouraging hate speech. To this end, messages sent by the political parties represented in the Spanish parliament, over the social network Twitter during the first 60 days of the Russian invasion of Ukraine, were analyzed: A total of 3,186 tweets from 67 official accounts, both from these political parties and their main leaders, were coded. The results showed that despite social networks in general - and Twitter in particular - being a favorable environment for the promotion of hate speech, the communication of Spanish political parties was generally characterized by political correctness and moderation. The presence of the main indicators of hate speech analyzed (threats, criticism, ridicule, or insults) was very minor. The present article associates this finding to other variables such as the tone of the tweets (informative, opinionated), their scope (international, national), and engagement (replies, quotes, retweets), among other factors. It is concluded that Spanish political authorities had a socially-responsible behavior in the case analyzed, reinforcing the importance of public diplomacy to counteract hate speech.