Instaworthy? Examining the Effects of (Targeted) Civic Education Ads on Instagram

Errenst, Emilia; Remoortere, Annelien Van; Vermeer, Susan; Kruikemeier, Sanne

[journal article]

dc.contributor.author	Errenst, Emilia	de
dc.contributor.author	Remoortere, Annelien Van	de
dc.contributor.author	Vermeer, Susan	de
dc.contributor.author	Kruikemeier, Sanne	de
dc.date.accessioned	2023-08-09T14:23:18Z
dc.date.available	2023-08-09T14:23:18Z
dc.date.issued	2023	de
dc.identifier.issn	2183-2439	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/88390
dc.description.abstract	The last few years have witnessed a growing societal and scholarly interest in the potential of online political microtargeting to affect election outcomes in favor of parties and candidates. It has often been rightly pointed out that political microtargeting can pose risks to electoral integrity in democracies. But can political microtargeting also benefit democratic functioning? Very little is known about the potential of political microtargeting to affect citizens’ attitudes towards politics and increase their civic participation. To address this paucity, this article presents a preregistered online experiment conducted in Germany among young adults (N = 445), examining whether (targeted) civic education ads on Instagram increase political interest, efficacy, and civic participation. An innovative methodological approach to studying political microtargeting is deployed, exposing respondents to civic education ads in a mock Instagram feed, personalized in real-time based on individual preferences. We find no direct evidence of (targeted) civic education ads, leading us to believe that (targeted) ads do not unconditionally affect political interest, efficacy, or civic participation.	de
dc.language	en	de
dc.subject.ddc	Publizistische Medien, Journalismus,Verlagswesen	de
dc.subject.ddc	News media, journalism, publishing	en
dc.subject.ddc	Politikwissenschaft	de
dc.subject.ddc	Political science	en
dc.subject.other	Instagram; civic education; civic participation; online advertisements; political microtargeting	de
dc.title	Instaworthy? Examining the Effects of (Targeted) Civic Education Ads on Instagram	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.identifier.url	https://www.cogitatiopress.com/mediaandcommunication/article/view/6614/3303	de
dc.source.journal	Media and Communication
dc.source.volume	11	de
dc.publisher.country	PRT	de
dc.source.issue	3	de
dc.subject.classoz	Wirkungsforschung, Rezipientenforschung	de
dc.subject.classoz	Impact Research, Recipient Research	en
dc.subject.classoz	politische Willensbildung, politische Soziologie, politische Kultur	de
dc.subject.classoz	Political Process, Elections, Political Sociology, Political Culture	en
dc.subject.classoz	interaktive, elektronische Medien	de
dc.subject.classoz	Interactive, electronic Media	en
dc.subject.thesoz	Soziale Medien	de
dc.subject.thesoz	social media	en
dc.subject.thesoz	Bürgerbeteiligung	de
dc.subject.thesoz	citizens' participation	en
dc.subject.thesoz	Wahlergebnis	de
dc.subject.thesoz	election result	en
dc.subject.thesoz	politische Kommunikation	de
dc.subject.thesoz	political communication	en
dc.subject.thesoz	politische Bildung	de
dc.subject.thesoz	political education	en
dc.subject.thesoz	Wahlwerbung	de
dc.subject.thesoz	election advertising	en
dc.rights.licence	Creative Commons - Namensnennung 4.0	de
dc.rights.licence	Creative Commons - Attribution 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10094228
internal.identifier.thesoz	10038842
internal.identifier.thesoz	10061867
internal.identifier.thesoz	10049299
internal.identifier.thesoz	10039337
internal.identifier.thesoz	10061879
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	238-249	de
internal.identifier.classoz	1080407
internal.identifier.classoz	10504
internal.identifier.classoz	1080404
internal.identifier.journal	793
internal.identifier.document	32
internal.identifier.ddc	070
internal.identifier.ddc	320
dc.source.issuetopic	Social Media's Role in Political and Societal Mobilization	de
dc.identifier.doi	https://doi.org/10.17645/mac.v11i3.6614	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	16
internal.identifier.pubstatus	1
internal.identifier.review	1
internal.dda.reference	https://www.cogitatiopress.com/mediaandcommunication/oai/@@oai:ojs.cogitatiopress.com:article/6614
ssoar.urn.registration	false	de

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politische Willensbildung, politische Soziologie, politische Kultur
Political Process, Elections, Political Sociology, Political Culture
Interaktive, elektronische Medien
Interactive, electronic Media
Wirkungsforschung, Rezipientenforschung
Impact Research, Recipient Research

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